Software and systems are not a collaboration enablement catchall, but a vital component facilitating the sharing of knowledge and streamlining operations. But before technology can be employed to assist in realizing those objectives, a method and approach to improving coordination, collaboration, and communication is required.
Using a CRM system like InterAction often means re-evaluating assumptions about the way you do business. People tend to resist change, regardless of the nature and the reason for the change. Resistance might be linked to personal factors, fear of the unknown, organizational issues, perceived loss of job security, and lack of communication and training. Based on our experience, we have developed a rigorous approach to identify strategies and tactics to increase adoption of InterAction and provide continuous support to minimize resistance.
Swimfish’s methodology obtains early involvement of employees who have a stake in the success of the project to foster continuing participation. The result is a project that will engage employees so that they become part of the solution and embrace InterAction more readily.
