Project Type:

Recruitment Web Site

Client Profile:

Financial Services Industry Leader

Timeframe:

Less than three months

Challenge:

Client wanted a Web site to draw resume submissions for more than 8,000 career opportunities annually. To successfully compete in a tight job market, the company needed to change its "old world" image and position itself as an attractive employer offering diverse opportunities to a wide range of individuals with a variety of skill sets.

Solution:

Swimfish Consulting directed a team of 35 individuals including stakeholders, vendors, independent consultants, and internal resources to build a 500-page site in less than three months. A brand image was developed that complemented the existing corporate brand, but was unique enough to attract a fresh audience segment.

Features:

The project included extensive brand design, content development, robust technical integration with back-end systems, and site hosting.

Benefits:

Since its release, site traffic has increased 30% and user time spent on the site has tripled. In their "Recruitment Website of the Week" feature WebFeet.com stated "[The Company's] career Website is savvy, sophisticated, and colorful. It has a completely different look and feel from its consumer site, which is staid..."