Project Type:

Marketing Strategy

Client Profile:

Start-up Financial Services Firm

Timeframe:

Six months

Challenge:

Our client wanted to produce a marketing strategy and plan for the successful introduction and rapid growth of various financial service offerings.

Solution:

Swimfish developed branding strategies with supporting campaigns and programs to champion our client's extended value statement among strong business partner network consisting of independent software vendors.

Features:

Swimfish implemented several marketing and sales force automation programs including a customer relationship management system and marketing automation applications.