InterAction^® On Demand’s firm-wide functionality includes features that marketing professionals can use to take advantage of its central Relationship Intelligence repository.

• Centralized list, event and campaign management simplifies tracking and managing communications with contacts.
• A variety of data security and data quality mechanisms help ensure the data used to communicate with clients is accurate and reliable.
• A 360-degree view of the relationship from the system ensures that all firm members have access to all relevant data prior to contacting clients.

In addition to making your marketing more effective, InterAction On Demand’s Marketing Automation tools can help make marketing efforts more efficent. InterAction On Demand includes features to automate marketing tasks such as:

• Sending Mailings
• Executing Marketing Campaigns
• Managing Events
• Responding to Requests for Proposals (RFPs)
• Identify contacts who do not wish to receive marketing materials

With only a few clicks, professionals and marketing users alike can add a contact to marketing lists, event rosters and more.

Next: Data Quality Management >