Swimfish’s InterAction® On Demand solution minimizes the risk involved in implementing CRM by eliminating the need for big up-front capital investments. There’s no need to worry about hardware and infrastructure requirements, availability of technical resources, and maintenance and upgrade plans.
Since we take care of all of that for you, you’re free to focus on your core business. And that often translates into shorter implementations. In fact, we can have you up and running in as little as two weeks!
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What does all of this translate to in terms of dollars? InterAction On Demand can provide a savings of as much as 67% compared to similar client/server solutions!
The table below gives you a total cost of ownership comparison for 50 users over one year. However, InterAction On Demand can save you money no matter how many users you have, from five to hundred, or more. And the service term can be as long as you’d like.
| Total Cost of Ownership | Conventional CRM | InterAction On Demand |
| Number of Users | 50 | 50 |
| Application License & Subscription | $100,000 | $90,0001 |
| Support / Upgrade Costs | $18,000 | $0.00 |
| Implementation & Customization | $100,000 | $30,0002 |
| IT Infrastructure / Hosting Costs | $100,000 | $0.00 |
| IT Personnel Support | $100,000 | $0.00 |
| Training Costs (Admin & End Users) | $15,000 | $6,400 |
| Totals ($) | $383,000 | $126,400 |
| Costs (%) | 100% | 33% |
Source: Yankee Group
1Price includes integration with MS Outlook (or other PIM), and opportunity tracking and forecasting option.
2 Cost of implementation service may vary.

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