Swimfish builds and enables project teams to have measurable impact to your business fast.
Swimfish's approach begins by focusing on your business. We bring together top marketing and IT professionals with deep experience in a variety of industries that are a perfect match for your unique business challenges.
Our approach then combines five essential elements to enable true business success. The methodologies we work by are best of breed, often allowing our project experts to work in parallel for a shortened project timeline with early results from dynamic collaboration. We invite you to explore those elements below, and learn how the Swimfish approach can help your business originate its future.
- Client Partnership
- Strategic Insight
- Technical Expertise
- Marketing Leadership
- Operational Excellence
Archimedes - who is credited with inventing the lever - said:
"Give me a place to stand, and I will move the world."
And he was right. The lever is one thing, and the place to stand is another. You need both.
At Swimfish, we believe that true business excellence is foremost dependent upon a close partnership with the client to constantly validate the strategy, positioning, and tools.
Our project Extranet is one method we use to ensure that the communication paths remain open. Project documentation, deliverables, and calendar are all available electronically in our secure 128-bit encrypted site. Another method we use is weekly client meetings, during which we discuss achievements, outstanding issues, and upcoming activities.
You can't hope to achieve success if you don't first know where you're going.
Strategy plays a critical role in formulating the right solution to your business needs. It must be taken into account with every aspect of the project to ensure success. For example, consider that the consumer has a relationship with your project that is based not only on an informational level, but an emotional level as well. Further, competition exists in various forms, from other projects to noncompliance due to fears of change. And since the environment is constantly changing, the ability to closely monitor and proactively respond to its changes can make or break the success of a project.
At Swimfish, we remember our clients' strategic concerns throughout the life of the project, and work to ensure the end result meets not only the specific project goals, but the overriding strategic parameters, as well.
In planning creative strategies for example, we examine market research information, look at both your content and competitive content, and consider creative execution, integration, and usability across all channels. We also consider your marketing and business strategies, technology, branding, and marketing effectiveness. In turn, we make a rigorous assessment of your situation, and formulate an action plan for prioritizing and achieving your goals. This strategy is then revisited throughout the life of the project to help ensure that your project will have maximum benefit to your business.
Managing customer information is the key to providing customers with personalized care. But how can this be achieved when communication between departments in an organization often ranges from awkward to impossible? Integrated and complete views of data are difficult to achieve when data is dispersed across multiple non-communicating systems.
Swimfish has a variety of technical expertise, from building a new Web site, to implementing a Customer Relationship Management application, to integrating these two systems together for a solution that really sets your business apart. Our project methodologies include content management, a data-driven dynamic Web environment, customer analytics, personalized e-mail broadcasts ... the list goes on and on.
Swimfish also partners with technology firms providing world-class components of end-to-end eCRM solutions. Through relationships with top software firms, we address an even broader spectrum of clients' eCRM needs. Swimfish technology teams regularly tackle custom development work as well, drawing on skilled resources for everything from Java and XML to Flash and CGI/PERL.
Our teams are multidisciplinary, so not only will you get world-class developers, you'll also get the business and customer expertise that will ensure your project fulfills its goals. An open systems architecture to ensure integration, the ease and usability of the interface, and training and support mechanisms to guarantee customer success are all important considerations that we address early in the system design process.
Tracking the performance and effectiveness of a business system helps to ensure that it will help drive profit. Traditional Web metrics such as page hits and click-thru's aren't enough. Swimfish focuses on fundamentals that are key indicators of success, such as response rates, win rates, transaction size, cycle time, and customer acquisition costs.
Swimfish views technology as the enabler for your business. Our teams - no matter how technical - are committed to your business and producing measurable results.
Imagine the scene in an electronics store in the not too distant future. A couple is looking to buy a new television set. They take their Palm handheld and scan the barcode on the sales tag, instantly accessing information about that particular model. The store also sends an electronic coupon to their handheld, good if purchased over the next seven days. They decide to wait on the purchase and a couple of nights later they do a search on the Web from home to check prices at other stores. They call the store in which they originally saw the television. "Hello Mrs. Jones. Would you like to order the television set you were looking at in our Boston store? We'll match the competition's lowest price, and apply the coupon we sent you in the store. Also, I'd like to recommend this accessory, so you'll be able to enjoy the television's sound over the stereo system you purchased with us last year." "Ahhh!" smiles Mrs. Jones. "You remembered."
What constitutes successful marketing? It's the ability to communicate the right message, to the right people, at the right time, in the right manner. But it's more than that. Analyze a successful marketing effort and you'll find a successful balancing act. Whether it's the balance between product and project management, between creativity and technology or between corporate strategy and market realities, when all facets are taken into consideration - and balanced successfully - true marketing leadership emerges.
Balancing product and project management. Balancing marketing strategy, business management, enabling technology. Applying effective creativity. Integrating multiple marketing channels. Swimfish can get you there, and will help you give your customers a whole new level of value as you build relationships with them one at a time.
Swimfish people are bright, talented and passionate business and IT professionals dedicated to excellence, committed to collaboration, and unwavering in their continual quest for new knowledge. Drawn from the top companies in a wide range of industries - including financial services, telecom, media, and high-tech, among others - Swimfish teams bring decades of real-world experience in consulting, marketing and technology.
When a business process is reviewed, Swimfish works with relevant parties from across the enterprise to understand the current workflows, discuss each group's needs, and design new activities and procedures that are more efficient and more effective to help work smarter and faster.
Swimfish understands that information must be captured at the right time, integrated with other relevant information, and made available for subsequent activities. Whether it is building a new call center, implementing a database marketing plan, or simply adopting a plan to "listen" to customers, we seek to ensure that the entire business system is aligned in support.
As we work with our clients, we share our understanding of industry best practices - what works, what doesn't, and why. While each client's situation is unique, we believe these best practices provide a great starting point to design and improve on a customized solution that will help your business excel.
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